Viral content sites are on the up with many webmasters creating huge fortunes overnight from this fonumane. This type of marketing is great because you don’t have to wait on Google to decide when they want to rank your site. Instead you can take out few ads placement on social sites and wow, your site is viral.
What the upworthy theme does great is focusing readers on the content and encourage sharing which will help drive your site to the top.
To create such a website please see editors choice:
ViralPress WordPress Theme
Looks very similar to upworthy.com come which lots of cool features not seen on orginal site. Some of these features are colourize or zoom effect featured image which is optional also built in ad spots ultimate coloring. You can also customize header layout for slightly different look.